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Are your wine labels a talking point at dinner parties?
How often do you hear stories of customers choosing wine based on the label? Because most average people are not wine experts, they rely on recommendations and appearances when choosing their wine. This means your wine labels need to stand out on a shelf and it also means your choice of label printers is very important.
Read Label understands the unique challenges of the wine industry
Wine is one of those unusual items that is both every day and boutique in nature. Trends in the industry can be very changeable and there are often very high stakes when it comes to vintage, product launches and keeping all parties happy – from growers to makers, investors to customers.
When selecting a printer to make your wine labels you want to look for the following qualities:
- Superior knowledge of self-adhesive labels
- Knowledge of bottles and bottling processes
- Attention to detail
- Ability to vary print runs
- Short print runs at a competitive price
- Fast turn around
- Practical advice that will help you save costs
- High quality labels and printing results
Is digital printing the best thing to happen to wine labels in a long time?
We’re really excited about the ways in which digital printing is helping wine manufacturers get more creative at a lower price.
There are few industries that digital printing is as perfect for as the wine industry. The two were made for each other. So Read Label is very happy to be able to offer you state of the art technology when it comes to digital printing. In fact, our Indigo HP press is considered to be the very best by printers and pretty much everyone associated with the print industry.
If you don’t know much about digital printing, or why it might be a good option for your wine labels, here are a few of the benefits:
- Short runs (to as low as one or a few) are not only possible, but easy – and they won’t cost the earth
- Perfect, therefore for specialist runs such as: limited editions, trade samples, house brands, restaurant or venue brands, small orders, commemorative and celebration releases
- Order what you need as you need it
- Many variations possible within your print order
- Very fast turn around time
- Ability to see an actual label sample before purchasing a large order (at no extra cost)
The usual high quality printing elements are still yours with digital printing (colour, embossing, textured paper, coated paper, silver and gold metallising etc). Digital printing allows so much more flexibility in terms of quantity, variation and delivery time. And all of this at a very reasonable cost (as there are no expensive set up costs).
And if you are after specialised finishes (such as metallic print finish) we can create beautiful, high quality screen printed labels.
If you’d like to see some samples, just complete your details on our sample request form and we will send them straight out to you.
Please get in touch so we can get started straight away finding the best print solutions for your wine labels.
