Food labels sell your product – or keep it sitting on the shelf
There is no doubt that food labels are the most important aspect of getting your products off the shelves and into people’s shopping baskets. We buy food in all sorts of ways and via more channels than ever before.
Eating is a sensory experience so it makes sense that the way your product looks and is labelled is absolutely vital to it catching the eye of a discerning, choice rich, time poor customer!
Read Label specialises in partnering with small to medium enterprises in the food industry in any and all of the following areas:
- Home based business selling at markets
- Boutique produce manufacturer
- Niche market producer
- Expanding into new markets/areas
- Launching a new product or range
- Selling direct to public
- Online food sales
- Selling to retailers
The specialised requirements of food labels
The food industry is highly regulated in Australia and there are many requirements that food labels have to satisfy, such as nutrition information laws. You need to ensure that your food labels contain all essential information and elements but are still designed in such a way that they are clear, eye-catching and easy to read.
If you would like assistance with the design element of your food labels, please contact us for advice.
The other obvious factor that comes into play with food labels is storage and environment. Is your product going to be on a shelf? Will it be refrigerated or frozen? How much change of temperature does it need to withstand? What is the material of your product container (glass, plastic, whole food, paper, cardboard)?
There is much to consider, but you don’t need to know all the answers! All you need to do is contact us here at Read Label. Our extensive knowledge of food labels and the printing industry means we will give you accurate, straightforward advice and the best options for your product and budget.
