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Flexible short run solutions for label and sticker printing

You may have looked into short runs for label and sticker printing and come up against problems with price or flexibility. Many traditional printers are just not set up for short print runs to be economical – either to themselves or the customer.

A common problem is that businesses find they have to get a much higher volume printed than they actually require in order to get the unit to a reasonable price point.

High quality digital printing makes short runs not only possible but easy, fast and very cost competitive.

Read Label asked our customers what they wanted when it came to label and sticker printing. And one of the consistent messages we got was: greater flexibility and the capacity for short runs.

This was one of the reasons for our investment in state of the art digital printing technology. You will find short print runs of labels and stickers come in at a very competitive price.

Short run label and sticker printing that is:

• High quality product
• Fast turn-around
• Multi-variant print runs
• Full colour
• Personalised and customised label and stickers printing
• Reasonable cost to fit your budget

The cost effectiveness of short run printing

Digital printing allows for much greater flexibility when it comes to label and sticker printing in shorter runs. Quantity, size and shape will of course impact cost.

We recommend you contact us with any queries, as every customer and order is unique – and we will be able to advise as to the best and most cost effective printing run for your label and sticker printing.

Request a free sample – the best way to check out what we do first hand!

Digital printing is changing the way products are launched and promoted

Because digital printing is so flexible, there is a culture shift happening in the world of label and sticker printing for products.

Companies no longer need to order stickers or labels in such large quantities. There is so much flexibility when it comes to the size, shape and content of each sticker. This makes it possible for products to roll out with an increasing variety of labelling and stickers.

Short run printing enables you to stay at the forefront of new marketing and communication trends.

Consumers move quickly through concepts and products now and are always looking for the next exciting thing. Brand loyalty is less certain and more fluid than ever before. If you can provide a better product, at a great price, customers will take notice.

Branding is all about visibility and promotion and short run printing means that you can turn around eye-catching and high quality messaging at a pace that keeps up with market demands.

Short run success story

Bluebag – a healthy pre-packaged breakfast and lunch manufacturer operating in Melbourne’s CBD – were looking for a solution for their range of bottled beverages. Read Label was already in partnership with Blue bag and we were pleased to be able to help them out with one of our area of specialities – short run labels with multiple variations that are ready to go in a just a few days.

“We’ve used other printers,” says company co-founder Abigail Forsyth, “but now we use Read Label for all our printing. They’re easy to work with. They have a great turn-around time and they’re solution-oriented.”

Read the full case study.