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Labels and printing that are part of your promotional marketing strategy

At Read Label we love helping businesses find the right labelling solutions. Some label printers require that you fit into their templates or pay a high cost to vary it.

When what you want is a process that fits into and compliments your promotional marketing and branding strategy.

Because of our digital printing technology we are able to provide an enormous amount of flexibility when it comes to print runs, variations within print runs. And we will always work with you to find the best, most cost effective solution for your product or event.

Case Study: Bluebag

Read Label looks for the best solution for us.

Through four outlets in Melbourne’s CBD, Bluebag manufacture and sell pre-packaged, healthy breakfasts and lunches that give busy city workers ‘energy and a sense of well being.’ They stock over one hundred items that are made daily in their central kitchen – each product requires a marketing label and an ingredients label.

“Initially we used Read Label because they gave us the best quote. But they’re helpful, always looking for the best solution for us and are happy to talk through the different printing options available,” said company co-founder, Abigail Forsyth.

In fact, when Bluebag wanted to brand their new Keep Cups, the first barista standard reusable coffee cup, they turned to Read Label for advice. Knowing which companies to ask what questions meant Read Label saved Bluebag time and provided valuable advice.

Among the printed labels are the Bluebag label bottled beverages. Customers can choose from eight different combinations, all of which bear a colourful Read Label label. It’s one of Read Label specialities – printing quality short run labels with multiple variations that are ready for use in a matter of days.

“We’ve used other printers,” said Abigail, “but now we use Read Label for all our printing. They’re easy to work with. They have a great turn-around time and they’re solution-oriented.”